The number of families where all parents are working has risen dramatically over the last few decades. Workplace policies and practices have not kept pace, and businesses are losing out. The immediate and long-term business advantages of offering family friendly workplaces is well-documented.
Family-friendly workplaces provide a competitive advantage in attracting and retaining talent, increasing productivity and employee satisfaction, and reducing absenteeism. In a survey of 200 HR managers, two thirds cited family-supportive policies as the single most important factor in attracting and retaining employees.
Workplaces that support parents have a direct impact on their children’s health, well-being, and future academic and career achievement.
These changes, big and small, all come back to benefit business in its future workforce.
Promoting family-friendly practices is a win-win for our businesses, our families and our state. Family-friendly practices are not just for big corporations with deep pockets. Family Forward NC promotes a range of options, big and small, within reach of—and to benefit all— North Carolina businesses.
Through research and the exchange of ideas among business leaders, employees and organizations, Family Forward NC focuses on promoting workforce investments that make for healthier children and a more competitive business environment, both in the short and long term.
Through our advisory council, a diverse group of community leaders and businesses of varying size, kind and geographic region, we are enabling the collective voice of North Carolina to inform and guide the conversation.
We are excited about the possibilities and potential of our great state. We invite you to join us in this endeavor.
Research: Family Forward NC focuses on practices that are proven to benefit both child outcomes and businesses’ bottom line. The initiative will also be informed by our research findings from interviews with 300 NC businesses about their practices including their motivations and barriers to creating family-friendly workplaces.
Testimonials: Throughout the year, we’ll share stories of success and case studies of businesses and employees benefiting from family-friendly workplaces. We’ll tell the real stories of the opportunities and challenges for business leaders to implement family friendly policies and practices.
Listen and Learn: Through a statewide listening tour, surveys and interviews of employees and employers, we will listen to and learn from businesses of all sizes across our state.
Toolkit: Guided by our research and listening tours, we will publish a free Guide to Family Forward Workplaces: a toolkit for businesses large and small with practical tips and how-to’s for improving child health and well-being, and keeping businesses competitive.
Endorsements: When we release the toolkit, we will announce a coalition of small, medium and large businesses, and business associations endorsing the guide and adopting a range of its recommendations.