Family-friendly workplaces strengthen our state

Family Forward NC is an innovative initiative to improve children’s health and well-being and keep North Carolina’s businesses competitive. It is employer-led change to increase access to research-based, family-friendly practices — big and small — that improve workplace productivity, recruitment and retention; grow a strong economy; and support children’s healthy development.

Business Smart.

Family-friendly workplaces have a strong competitive advantage.

Family Friendly.

The benefits of family-friendly workplaces are numerous and long-lasting.

Future Ready.

To prepare our future workforce for success, we have to start in early childhood.

Families Have Changed.

But workplaces haven’t.

75% of moms
50% of dads

Seventy-five percent of US mothers and fifty percent of US fathers say they’ve passed up work opportunities, switched jobs, or quit to care for their children.Footnote # 1

According to the Federal Reserve in San Francisco, there would be 5 million more workers in the US workforce if parents had access to more family-friendly benefits.

40% of parents nationwide say they’ve left a job because it lacked flexibility.

North Carolina employers engaged

Family Forward in Action

Family Forward NC Expands Rapid Response to Small Businesses to Help Them Navigate COVID Reopening or Retooling and Stay Resilient

February 21, 2021

Through our work engaging more than 5,500 NC businesses and employers since 2018, we’ve heard from small business owners across the state who say they want to incorporate more family…

Chef Katie Button: Family-Friendly Practices Are Business Smart Through COVID and Beyond

February 1, 2021

Katie Button, CEO and Executive Chef of Katie Button Restaurants in Asheville, says COVID-19 has only furthered her commitment to incorporating family-friendly practices into her business over time. From lactation…

7 Resources to Help Employers Support Breastfeeding in the Workplace

January 29, 2021

As women leave the workforce in record numbers, it’s time for employers to consider the ways they can attract and retain working mothers. One important (and typically low-cost) step is…

Show 1 footnote
  1. Craighill, Peyton and Danielle Paquette. “The surprising number of parents scaling back at work to care for kids.” The Washington Post. August 6, 2015. Return to footnote #1 referrer