Family-friendly workplaces strengthen our state

Family Forward NC® is an innovative initiative to improve children’s health and well-being and keep North Carolina’s businesses competitive. It is employer-led change to increase access to research-based, family-friendly practices — big and small — that improve workplace productivity, recruitment and retention; grow a strong economy; and support children’s healthy development.

Business Smart.

Family-friendly workplaces have a strong competitive advantage.

Family Friendly.

The benefits of family-friendly workplaces are numerous and long-lasting.

Future Ready.

To prepare our future workforce for success, we have to start in early childhood.

Families Have Changed.

But workplaces haven’t.

75% of moms
and
50% of dads

Seventy-five percent of US mothers and fifty percent of US fathers say they’ve passed up work opportunities, switched jobs, or quit to care for their children.Footnote # 1

According to the Federal Reserve in San Francisco, there would be 5 million more workers in the US workforce if parents had access to more family-friendly benefits.

40% of parents nationwide say they’ve left a job because it lacked flexibility.

North Carolina employers engaged

Family Forward in Action

Three Communities Join Family Forward NC® Collaborative Learning Lab II

September 30, 2026

Family Forward NC® is welcoming three communities to Collaborative Learning Lab II: Catawba County, Durham County, and Rockingham County. Through the Lab, community leaders will develop strategies to expand family-friendly…

First in Business, First for Families?

June 24, 2026

This spring, Virginia became the first Southern state to establish a statewide paid family and medical leave insurance (PFMLI) program. Beginning in 2028, nearly all workers in the state will…

 Small Business Month Spotlight: A New Tool to Help You Invest in What Works

May 4, 2026

Explore Family Forward NC®’s new Paid Family Leave ROI Calculator, designed to help employers make smart, data-driven decisions about paid family leave. May is National Small Business Month, a time…

Show 1 footnote
  1. Craighill, Peyton and Danielle Paquette. “The surprising number of parents scaling back at work to care for kids.” The Washington Post. August 6, 2015. https://www.washingtonpost.com/business/economy/the-surprising-number-of-moms-and-dads-scaling-back-at-work-to-care-for-their-kids/2015/08/06/c7134c50-3ab7-11e5-b3ac-8a79bc44e5e2_story.html?utm_term=.bd7035932210. Return to footnote #1 referrer