New Way to Support Employees with Young Children

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A new way to support employees with young families that has taken root in Guilford County is now available in Randolph, Mecklenburg, and Forsyth counties.  Your community could be part of The Basics initiative too. 

The Basics Guilford, an initiative of Ready for School, Ready for Life offers free text messages or tips emails that deliver brain-building, practical caregiving tips right to parents. The Basics Guilford staff also offer free parent-focused wellness training (virtual or in-person) and are available to attend employee wellness fairs.

The Basics is based on research that shows that 80% of brain growth happens by age three and 90% by age five. During this critical time, skill gaps emerge between socio-economic, racial and ethnic groups. We can equip caregivers with the knowledge that they can help maximize brain development for their children, and empower them to be their child’s first and greatest teacher. Through caregivers utilizing principles from The Basics at home, they can help their children be kindergarten-ready and ultimately able to read on grade level by the third grade.

The Basics is based on these core ideas:

  1. Maximize Love, Manage Stress
  2. Talk, Sing and Point
  3. Count, Group and Compare
  4. Explore Through Movement and Play
  5. Read and Discuss Stories

Several employers have taken The Basics ideas and used them to offer additional family-friendly support to their workforce. Organizations include:

  • The City of High Point and the City of Greensboro offer Basics information at wellness fairs and workshops, 
  • Ralph Lauren utilizes Basics video books in their health clinics
  • UPS offers Basics information to their employees via digital signage
  • Machine Specialties has offered a lunch and learn session on managing stress as a parent, based on The Basics – Maximize Love, Manage Stress.

For employers, offering The Basics as an additional benefit to employees with young children, supports retention efforts and overall work satisfaction. And these employers are also investing in our future workforce. If all children get a strong start in life – through reading, talking, exploring, counting, and managing household stress – our future workforce will be stronger, more physically and mentally healthy, and better able to tackle the demands of work.

Here is how to get involved with the Basics:

And don’t forget, if you are an employer in Greensboro, join our Future Ready Greensboro campaign by becoming a Family Forward NC Certified Employer.